208

Public Opinion

Scope Note

This category is used to index information on attitudes; importance accorded them; modes of expression; measurements (e.g., informal means, public opinion polls and surveys); molding of public opinion (e.g., publicity propaganda); influence of various media; specialized personnel etc. This category is designed primarily to cover the expression and molding of public opinions and attitudes; in nearly all instances information on specific attitudes will be classified elsewhere under the relevant subject categories.

Broader Term
200 Communication
Related Terms
178 Sociocultural Trends
447 Advertising
546 Motion Picture Industry
626 Social Control
660 Political Behavior
723 Strategy
870 Education
Use Fors
Attitudes (general public opinion)
Motivational research (public opinion surveys)
Polls (public opinion)
Propaganda (means of molding public opinion)
Public opinion polls
Identifier
208

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