Advertising
Scope Note
Uses and degree of elaboration of advertising; media (e.g., handbills, mail advertising, billboards, newspapers and periodicals, radio); special techniques and research; advertising programs; specialized personnel (e.g., counselors, copy writers); advertising agencies; regulation; etc.
- Broader Term
- 440 Marketing
- Related Terms
- 204 Press
- 207 Radio And Television
- 208 Public Opinion
- 530 Art
- Use Fors
- Advertising media
- Art (commercial)
- Billboards (advertising media)
- Commercial art (advertising)
- Conventions (sales)
- Handbills (used in advertising)
- Mail advertising
- Pamphlets (advertising)
- Signs (advertising)
- Identifier
- 447
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