This study looks at the possibility of a universal system of social valuation by examining the correlation between shame and devaluation. Researchers conducted an experiment among 899 participants from 15 communities of high cultural variation in order to test if similar relationships between shame and devaluation exist independently of cultural contact or cultural evolution. The findings reveal that shame and devaluation are closely linked both between individuals and members of a local audience, as well as cross-culturally.

The article examines whether cultural groups tend to use supernatural beliefs more to explain natural phenomena or social phenomena. Analysis of ethnographic text from 114 diverse societies reveals that supernatural explanations are more common for natural phenomena, consistent with the theory that humans tend to perceive intent and agency in the natural world. However, supernatural explanations of social phenomena were more prevalent in urbanized societies with greater social complexity and anonymity. The study highlights how people use supernatural beliefs to explain their world and how this varies across small-scale and urbanized communities.