A cross-cultural study of folk-tale content and drinking

The Drinking Man Free Press New York Published In Pages: 48-72
By McClelland, David C., Davis, William , Wanner, Eric, Kalin, Rudolf


This book chapter tests new and pre-existing theories (Horton, Field, Bacon et al.) for the cause of variation in drinking across cultures. Folktale content is used to test psychological variables more directly than has been done previously. Folktale content is analyzed programmatically with an acknowledged error level of up to one-third. Results lend support to Field's 1962 theory that loose social organization facilitates drinking.


Sample Used Coded Data Comment
Ethnographic Atlas (EA)CombinationUsed a subsample of 44 societies with adequate folktale material. Used drinking codes from Barry et al. (1965).

Documents and Hypotheses Filed By:mas Tahlisa Brougham