The importance of gossip across societies: correlations with institutionalization

Cross-Cultural Research • Vol/Iss. 49 • Published In • Pages: 297-314 •
By Demerath, Loren, Korotayev, Andrey V.

Hypothesis

Gossip will be more important, rather than less important, in larger communities (298, 301).

Note

The test was repeated with two measures for community size: "community size" and "urbanization."

Test

Test NameSupportSignificanceCoefficientTail
Spearman’s rank-order correlationSupportedp<.050.21Two-tailed

Variables

Variable NameVariable Type OCM Term(s)
Community SizeIndependentCommunity Structure
Importance Of GossipDependentDissemination Of News And Information, Conversation