443

Retail Marketing

Scope Note

Extent and variety of retail specialization; types of retail outlets (e.g., itinerant merchants, markets, bazaars, general stores, trading posts, specialty shops, chain stores, department stores, mail-order houses); pricing (e.g., fixed, variable); services to customers (e.g., deliveries); specialized personnel (e.g., sales clerks); etc.

Broader Term
440 Marketing
Related Terms
347 Business Structures
358 Maintenance Of Non-domestic Buildings
366 Commercial Facilities
438 Internal Trade
439 External Trade
451 Accounting
452 Credit
466 Labor Relations
470 Business And Industrial Organization
Use Fors
Bazaars
Chain stores
Clerk (sales)
Department store (retail marketing)
Discount stores (retail outlets)
Higglers
Itinerant merchants
Peddlers
Posts (trading)
Retail marketing
Sales clerks
Stores (chain)
Stores (department)
Stores (discount)
Street vendors
Trading posts
Traveling sales personnel (retail marketing)
Vendors
Identifier
443

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