A Cross-cultural and Developmental Investigation of the Association between Color and Temperature

Color Research & Application • Vol/Iss. Online • Wiley Periodicals LLC. • • Published In • Pages: 1-14 •
By Koura Sow, Ndeye Meissa , Rattanakasamsuk, Kitirochna , Griber, Yulia A., Saksirikosol, Chanida , Phuangsuwan, Chanprapha , Shamohammadi, Mina , Maehara, Kazumitsu , Hiramatsu, Chihiro

Hypothesis

The higher value in a color stimulus (i.e., red/yellow), the more association to warmth.

Note

See Figures 1, 2, and 3 for all statistic results.

Test

Test NameSupportSignificanceCoefficientTail
HodgeRankSupportedp <.0001UNKNOWNUNKNOWN