A Cross-cultural and Developmental Investigation of the Association between Color and Temperature
Color Research & Application • Vol/Iss. Online • Wiley Periodicals LLC. • • Published In • Pages: 1-14 •
By Koura Sow, Ndeye Meissa , Rattanakasamsuk, Kitirochna , Griber, Yulia A., Saksirikosol, Chanida , Phuangsuwan, Chanprapha , Shamohammadi, Mina , Maehara, Kazumitsu , Hiramatsu, Chihiro
Hypothesis
Color-temperature association of red/yellow = warm, and blue = cool will be universal across cultures.
Note
See Figures 1, 2, and 3 for all statistical results. Most countries were found to have significant relationships at p < 0.0001, suggesting a high degree in similarity with color-temperature association.
| Test Name | Support | Significance | Coefficient | Tail |
|---|---|---|---|---|
| HodgeRank | Supported | p <.0001 | UNKNOWN | UNKNOWN |
| Variable Name | Variable Type | OCM Term(s) |
|---|---|---|
| Colors associated with warmth vs coolness | Dependent | Sensation And Perception, Ethnophysics |