A Cross-cultural and Developmental Investigation of the Association between Color and Temperature

Color Research & Application Vol/Iss. Online Wiley Periodicals LLC. Published In Pages: 1-14
By Koura Sow, Ndeye Meissa , Rattanakasamsuk, Kitirochna , Griber, Yulia A., Saksirikosol, Chanida , Phuangsuwan, Chanprapha , Shamohammadi, Mina , Maehara, Kazumitsu , Hiramatsu, Chihiro

Hypothesis

Color-temperature association of red/yellow = warm, and blue = cool will be reflected by relative aspects between cultural variations.

Test

Test NameSupportSignificanceCoefficientTail
HodgeRankUnsupportedUNKNOWNUNKNOWNUNKNOWN

Variables

Variable NameVariable Type OCM Term(s)
CountriesIndependent Identification
Colors associated with warmth vs coolnessDependentSensation And Perception, Ethnophysics