A Cross-cultural and Developmental Investigation of the Association between Color and Temperature
Color Research & Application • Vol/Iss. Online • Wiley Periodicals LLC. • • Published In • Pages: 1-14 •
By Koura Sow, Ndeye Meissa , Rattanakasamsuk, Kitirochna , Griber, Yulia A., Saksirikosol, Chanida , Phuangsuwan, Chanprapha , Shamohammadi, Mina , Maehara, Kazumitsu , Hiramatsu, Chihiro
Hypothesis
The higher value in a color stimulus (i.e., red/yellow), the more association to warmth.
Note
See Figures 1, 2, and 3 for all statistic results.
| Test Name | Support | Significance | Coefficient | Tail |
|---|---|---|---|---|
| HodgeRank | Supported | p <.0001 | UNKNOWN | UNKNOWN |
| Variable Name | Variable Type | OCM Term(s) |
|---|---|---|
| Color value (red/yellow vs blue) | Independent | Sensation And Perception, Ethnophysics |
| Warmth vs Coolness evaluation | Dependent | Sensation And Perception, Ethnophysics |